When will Google stop updating its search results?
How does Google evaluate algorithmic changes?
Search Quality Raters who manually assess side-by-side results and judge which is best and various other tests.
How can I tell Google that multiple domains are related?
How can I tell if my site is affected by a particular algorithm?
For manual actions check out Webmaster Tools. Check dates of algorithmic updates. Tweak content.
Can I place multiple breadcrumbs on a page?
Yes, but Google will only pick up the first one.
What should sites do with pages for products that are no longer available?
404 the page. Consider displaying related products and using "unavailable after" META tag.
Is there a way to tell Google about a mobile version of a page?
Either use a responsive site or rel=alternate if you have a mobile site with a rel=canonical on the mobile site.
Can sites do well without using spammy techniques?
How does Google use Percolator, Dremel and Pregel?
Percolator = Incremental indexing. Dremel = Like MySQL but for huge databases. Pregel = Solution to graph problems
Can you talk about the webspam team's criteria for whether something is a "paid link"?
Anything that is deceptive or manipulative or where high value material compensation is traded.
Should I focus on clarity or jargon when writing content?
Clarity, but also include jargon.
Does Google use EXIF data from pictures as a ranking factor?
Is there a version of Google that excludes backlinks as a ranking factor?
Internally yes, externally no.
Should I correct the grammar of comments on my blog?
Should I build links using article directories?
How can an older site maintain its ranking over time?
Update your content and design for better user experience
Are pages from social media sites ranked based on different signals?
Social signals don't affect rankings
Are results in different positions ranked by different algorithms?
How should I address a small duplicate content issue?
use rel canonical tag
How Search Works website
Different information about search you can see at http://www.google.com/insidesearch/howsearchworks/thestory/
Should I use a separate IP address for each country-specific site?
Ideally, but different TLD's are also a top indicator.
How does Google handle duplicate content?
Google decides which is the most important and ranks that one highly whilst lowering the others.
What should I be aware of if I'm considering guest blogging?
Do not use the same sites over and over, and always write unique content, not spun.
How can a site recover from a period of spamming links?
The more serious the action taken by the webmaster, the more serious Google treat it.
Is it a good practice to combine small portions of content from other sites?
How many links on a page should we have? Is there a limit?
No limit, but ensure the links are not spammy
Should I use the disavow tool even if there's not a manual action on my site?
You can if you are worried about some of the links pointing at you'r site
Is it necessary for every page to have a meta description?
No, but don't have duplicet meta description
Are all comments with links spam?
Is there an SEO disadvantage to using responsive design instead of separate mobile URLs?
Should I add schema.org markup on my videos even if they're on YouTube?
Does a site rank better if it has a lot of indexed pages?
Not directly, although sites with more pages have a better chance of ranking due to wider variety of keywords.
Is there a difference between the "strong" and "b" tags in terms of SEO?
How can I guest blog without it appearing as if I paid for links?
Keep it natural and spam free.
Should webmasters focus on more than just ranking in search results?
Is redirecting users based on their location spam?
No, provided it's for a legitimate purpose.
Why isn't my site's PageRank changing?
Public Pagerank is becoming deprecated so is updated left often.
Should I use rel="nofollow" on internal links to a login page?
Ordinarily no as internal links should not normally use rel="nofollow"
Does Googlebot care about valid HTML?
Will having the same ingredients list for a product as another site cause a duplicate content issue?
Keep it small and have plenty of unique content on the same page.
Will having a site available on both IPv4 and IPv6 cause a duplicate content issue?
What should a site owner do if they think they might be affected by Panda?
Make sure you have high quality content and it won't be a problem
Can nofollow links hurt my site's ranking?
No, unless you're doing some kind of large scale abuse.
What is Google doing to provide support to webmasters?
Reconsideration Request & try to come up with scalable ways like webmaster videos
Is page speed a more important factor for mobile sites?
No more than non-mobile, but users want quick mobile experiences.
Should I add rel="nofollow" to links that are included with my widget?
Should I be worried if a couple of sites that I don't want to be associated with are linking to me?
No, contact them and ask them not to link to you then disavow them using the disavow tool.
Does the webspam team fight spam in non-US markets such as India
Will Webmaster Tools give examples of which links or pages caused a manual spam action?
They can't show them all, but in time they plan to show around 3 links in messages to help diagnose the problem
Should I use ccTLDs for sites not targeted to those countries?
You can as long as Google treats them as generic, otherwise they're tied to a specific country. List here: https://support.google.com/webmasters/answer/1347922?hl=en
How does Google treat hidden content which becomes visible when clicking a button?
If you're not trying to stuff hidden text in there then don't worry about it, it's a normal thing on today's web
How does required duplicate content (terms and conditions, etc.) affect search?
As long as it's not spammy and keyword stuffed then you shouldn't stress about it. Google understands lots of sites need boiler plate content.
If I have 20 domains, should I link them all together?
Not usually, it can look spammy. If they are country TLDs, perhaps have a single country locator page and link from there.
How can I get examples of bad links to my site?
They're working on providing examples as the messages go out, or a place in Webmaster Tools to see examples. Meanwhile, ask a Googler in the Webmaster Forums for examples
If my site goes down for a day, does that affect my rankings?
No, if it's just for a short period then you shouldn't worry about that. If it's for, say, 2 weeks, then yes that could be a problem
How has query syntax changed since voice search has become more popular?
People use more natural language. Google want to master conversational search
If I write about another article, where should I link to the original source?
Matt prefers a source link to be near the top, but anywhere in the article is ok.
Will the Webmaster Tools API be updated to add additional data?
Yes, released relatively soon. For now there are PHP and Python libraries to allow you access to this data
Why are some Google services not yet available in Albania?
Google don't hate Albania. Google.al launched earlier in 2013 and there was a Google doodle for Albania independence day recently, but proper support takes time
Does using stock photos on your pages have a negative effect on rankings?
No, but maybe it's a signal for Google to look at in the future
Updated messages for manual webspam actions
Google will include some examples of URLs they have flagged as spam, so that webmasters know where to look to clean up links
What are common mistakes you see from people using the "disavow links" tool?
Uploading files that aren't in plain text (Excel, Word etc.), trying to disavow individual links rather than whole domains, using incorrect domain: syntax, having the reconsideration plea in the disavow text and leaving lines uncommented that should be commented
Will Google be evaluating the use of rel="author" moving forward?
Yes, they're always looking to use that signal in useful ways. E.g. It may mean pages on non-important sites are surfaced if content is written by an important author.
What are some misconceptions in the SEO industry?
Data refreshes are the same as algorithm updates (Nope). Updates are intended to sell more ads (Nope). Link building can replace good UX and design (Nope).
How does Google treat Advertorials?
Paid content must be disclosed to users and the links no-followed. Google will take action if not.
Is the color of your shirt related with the SEO topic that you are talking about?
Not usually, but sometimes as an in-joke.
How does Google think about search quality when it relies on subjective signals?
All search engines are subjective to some degree, but Google take outside influence where it helps to improve search results
Why does Google show multiple results from the same domain?
To give diversity in the results
What should we expect in the next few months in terms of SEO for Google?
Penguin 2.0, advertorials that pass PageRank, attacks on specific spammy areas like 'payday loans' results, more sophisticated link analysis, better detection and reporting of hacked sites, detection and better ranking for people who are industry authorities, refining the Panda algorithm, and better communication to webmasters generally.
Should I use the Vary HTTP header on URLs that redirect based on user-agent?
Yes, it's still used by Google though maybe not other services
What kind of t-shirt do you wear?
J.Crew or Eddie Bauer. In Medium
What's the latest SEO misconception that you would like to put to rest?
That patents Google have had granted are in use. They're not necessarily
What are the top 3-5 SEO areas where webmasters make the most mistakes?
Not having a domain at all, not making it crawlable, not using words people search for on your page, not having compelling content, not having good titles and descriptions, not making use of webmaster resources.
Does linking my two sites together violate the quality guidelines?
No, not for a small number of related sites.
What is being done to remove "no results" pages?
Do a spam report with examples and they'll prune them out of results
Should I add an archive of hundreds of thousands of pages all at once or in stages?
Should be fine in one go, but probably add in stages
Will multiple internal links with the same anchor text hurt a site's ranking?
Can I buy a domain that used to have spam on it and still rank?
It's possible but can be difficult. Best to get a fresh domain
If my web host has a lot of spammy clients, will that influence my site's ranking?
Typically, no. Don't worry about it
Why does a new page's ranking change over time?
More info becomes available to determine rank
How can a legitimate business compete online?
Focus your content and improve your site
Why might a page with bad backlinks links be ranking highly?
The algorithm isn't good enough, or you can't see all the links
Where do you see Google Search 10 years from now?
Matt sees Google as a non invasive assistant
How do I get my search rankings back after my site has been down?
Put your site back the way it was
Does Google still need text to understand my site?
What does Google think of single-page websites?
Will Google suspect that useful links on our site are paid?
Can someone verify ownership of my site by adding a meta tag to the body of my page?
Should I use pushState to update my URLs instead of HashBang to manage Ajax navigation?
Is WordPress or Blogger better for SEO?
Does Google use a set standard for manually removing webspam?
If I use a ccTLD, can I indicate my geographic location is not in that country?
Should I use the "autocompletetype" attribute on my web forms?
What percentage of PageRank is lost through a 301 redirect?
The same as a link
Does Google take action on sites that do keyword stuffing with phone numbers?
How many types of messages does the webspam team send to Webmaster Tools?
Can I mark an email as "important" in Gmail?
Yes, turn on 'Priority Inbox'
How do I know which links to remove when I get an "unnatural links" message?
Look in Google Webmaster Tools in Traffic > Links to Your Site
Why don't you turn off the PageRank feature in the Google Toolbar?
People use it
Why does a certain YouTube video appear to be visiting my blog?
Impossible to say, but it's probably referrer spam
Do you have any specific tips for news sites?
Try to keep the same story on a single URL as it evolves
An update on Google's webmaster videos
He pretends to be a dinosaur
Use Chrome, use Two-factor Authentication and do backups
Don't worry about it, but if you are then use Disavow tool
What has been the biggest surprise of 2012 for you and your spam team?
People falling for snakeoil SEO promises
What should be included in a proper reconsideration request?
Explain what you've done to change your ways, giving assurance it won't happen again
What are the advantages of 301 redirects over rel="canonical"?
301 is a direct instruction, rel canonical is just a strong hint
Will Google get a webspam team outside of the US?
They already have in Dublin
Why might the estimated number of results change when going from page 1 to page 2?
They're estimates. They're only accurate to 3 significant digits
How many messages did Google send about unnatural links?
Should I incorporate synonyms for important terms into my site?
Use both if it feels natural
Why do paid links violate Google's guidelines while other ads don't?
Ads that don't pass PageRank are fine
Why might Googlebot get errors when trying to access my robots.txt file?
Maybe you're cloaking. Use Fetch as Googlebot in Webmaster Tools to confirm
What has having your own blog taught you about SEO?
Matt sees the positive side of the web instead of just the spam
Do you think that "Search Engine Optimization" should be renamed?
Yes maybe to Search Experience Optimisation
How long does a reconsideration request take to process?
About 2 weeks
How will Google interpret links to URLs ending with a campaign tag?
Google usually detects they're irrelevant, but 301, canonical tag or Webmaster Tools can help
How does Google consider site-wide backlinks?
It's ok if they're natural
Does Google take action on spammy guest blogging activities?
When would Google show multiple results from the same site?
When the search is similar to a brand search
Why does Google shut down products?
Either no-one uses them or Google can't support them anymore
Can I fetch an https URL as Googlebot in Webmaster Tools?
Do human "quality raters" influence which sites are impacted by Panda?
Do AdWords customers get special treatment in organic search results?
Are reconsideration requests read by real people?
Why doesn't Google release an SEO quality check up calculator?
People would use it for evil
How can I make the pages on my site unique?
If you can't add value don't add pages
Does the use of schema.org markup create a ranking benefit?
Not for normal search but potentially for vertical specific e.g Recipes
Will my site's ranking be hurt if I use HTTPS instead of HTTP?
Is their any point having a press release section that copies content?
Not really unless you're selective about what you repost, and have lots of unique content
What happens if I link to a good page that later becomes spammy?
You're ok if there's just a few
If I report the same news story as someone else, is that duplicate content?
Make sure you write the article yourself so its not the exact same article as others. Do another angle
How does Google view font replacement?
Use webfonts instead
Is posting blog updates to Twitter considered a doorway?
How does Google search work?
We crawl the web, crawling the best pages more often. Then we sift documents based upon queries, then rank those results
Does Google take manual action on webspam?
Does PageRank flow through image links?
How can I send feedback to Google?
Google Webmaster Forum
Which ranking signals do SEOs worry about too much?
Do you recommend using special characters in URLs?
How will Google treat new TLDs?
Will return the best results to the user regardless of the TLD it's on
How much time should I spend on meta tags, and which ones matter?
Meta description matters, meta keywords doesn't
How can I get Googlebot to notice a 301 redirect?
Let Googlebot find it in its own time
Did the last Google Dance come with update BART or Fritz?
Bart was the internal code name, it was known as Fritz externally
Does the number of tracking pixels or cookies affect my ranking?
There's no guidelines on having tracking pixels, so this shouldn't affect rankings
When might Google take action on an entire freehost?
When a freehost has got infested with so much spam
Do URL shorteners pass anchor text?
How do we report a problem with our search results listings?
Report it on the Webmaster Forum
How is Google helping Google Analytics users with site speed?
The ASYNC code shouldn't slow the site
How is Google Public DNS data used?
Google doesn't share the data, and isn't used in search ranking
How would a non-optimized site outrank a site which has done SEO?
It's not just optimisation. It's content, links, user experience etc.
Is there an advantage to using rel="canonical" over a 301 redirect?
Use 301s in general
Which websites are popular among Googlers?
Hacker News, Digg, Reddit, Techmeme, Tech Crunch
Why are some of Google's products not available outside of the US?
They're a US company. Internationalisation is hard
Will Google improve its crawling of AJAX?
There is a team working on it. In general Google can handle some AJAX
How do I set up authorship?
Point a rel="author" link to your profile, then name your posts on your profile
What if I can't use rel=author links?
Add rel="author" on the end of link URLs and make the anchor text "+your name"
Can too many redirects from a single URL have a negative effect on crawling?
One or two is fine, any more than five and Googlebot will probably not follow. Avoid mixing 301 and 302s as well
How can I identify causes of a PageRank drop?
Look at backlinks, internal linking, canonicalization, most common cause of a drop is violating quality guidelines e.g selling links
How does SafeSearch work?
Look for certain words and give them certain weight and if have enough words with enough weight then say this looks like it needs filtering
If I buy AdWords, will that cause my algorithmic search rankings to rise?
Should I block Googlebot from crawling a dynamically generated calendar?
What is Google's approach to customer service?
We support all people on the web using forums, webmaster videos, blogs, chats etc.
Will Google implement the ability to search with regular expressions?
Unlikely. It's not worth Google's time
Do multiple links from one page to another page count?
Maybe, maybe not. Your time would be better spent elsewhere
Does / at the end of a domain make a difference?
Does Google treat .co as a generic TLD?
Yes, they're not treating it as specific to Colombia
Does translated content cause a duplicate content issue?
No but using Google Translate to auto-generate this can be spammy. Get a human to do a real translation
How can good sites that don't know about SEO rank well?
We already try to compensate for these sites
How can I be notified when my name is mentioned on the web?
Use Google Alerts
How can I target parts my site to different locations?
Use subfolders and set up in Google Webmaster Tools
How does Google determine canonical source?
We look at canonicals, rel="author" tags, where we found it first and if it's scraped content
Should I care about mixed content if I offer my pages on HTTPS?
Not for Google. Not a ranking factor at time of video
Should I make up filename extensions to improve my rankings?
Matt wouldn't recommend going to those lengths
What is the ideal keyword density of a page?
There isn't one
Why don't 404 pages disappear immediately from search results?
They may come back soon
Can I geo Target without a .com domain?
There are about 40 domains you could use that aren't country specific
Does spelling and grammar matter?
No, but it doesn't hurt to put the effort in
What do you think about cloaking?
Cloaking is bad. Very bad. Don't cloak content
What does Google mean by trust?
It's an umbrella term for PageRank, site history, respectability, content quality etc.
What role does being in DMOZ play in rankings?
We sometimes take the DMOZ description and use it in your SERP listing
Is Google panda affecting none english speaking countries?
It will be by the time you read this
How can I optimize a PDF?
Use good text, good titles, and fresh content
How does google determine page speed?
We average data from Google Toolbar users
My rankings have dropped. How do I find out what's wrong?
Start with site:mysite.com, check for malware, check Webmaster Tools. Try the Webmaster Forum. Is it just your site, or lots of sites?
Should I spend time fighting scrapers or improving content?
What are your thoughts on ranking reports?
Ranking reports aren't important. Concentrate on how your site converts
Why aren't paid directories treated the same as paid links?
They are. Don't use paid directories
Will I be penalized for hidden content if I have text in a "read more" dropdown?
Ok if it's a normal implementation
Do you recommend article marketing as an SEO strategy?
Not a fan
How important is it to have keywords in a domain name?
You don't need keywords in the domain name
If you were an SEO of a large company, what would you include in your 2011 strategy?
Optimise site speed, control of CMS, education program, internal linking, social media
Will Google penalize sites which only link using the nofollow attribute?
The percentage of nofollow is very small, not a big problem
Can switching to HTTPS harm ranking?
Test first, but it should be ok
Do robots follow links on a page which uses rel="canonical" to point to a different page?
Does selling the same product on three different domains look spammy?
Not so bad on a couple of domains if they offer something different
How much content should be on a homepage?
Do what is right for the site but a little more content is better for Googlebot
Is the same content posted under different TLDs considered spam?
This should not be classified as spam
Should I add nofollow to banner ads?
Yes, but they usually have it anyway
What is caffeine indexing.
It's how Google reduces latency between finding a document and users being able to search it
What should I do if the "noindex" attribute doesn't appear to be working?
Report it via the Google Webmaster Forum
Why aren't the Google Toolbar PageRank values updated more often?
To stop people obsessing over it
Why do Amazon.com pages tend to rank well for product queries?
It doesn't always, but it's usually the best or only place for the product
Will changing the code and layout of my pages while moving to new URLs affect their rankings?
It can do. Do some tests on certain pages
Will setting the rel="canonical" attribute of a page to itself cause a loop?
It doesn't matter
Will showing recent posts on my homepage cause a duplicate content issue?
A teaser or title is ok, not the whole post
Would you rather spend time with a perfectly optimized website or a barrel full of kittens?
Help, I've got malware!
Use the Safe Browsing diagnostic service. Use Webmaster Tools. Try unmaskparasite.com
Is SEO spam?
No, it's very useful for helping Google provide great results
Whats the diffrence between dashes and underscores?
Underscores link words together. Dashes show separate words
Is serving Googlebot a transcript in place of a video considered to be cloaking?
Yes it is. Do something good for users, show both to all
What's your opinion on microsites?
Build authority on your main site or small set of sites
Why do porn sites have lower PageRank?
People don't tend to get good links to porn sites
How does Google handle pages with content that changes on each page load?
When Google crawls, it's a snapshot in time. It might miss important links in a rotation
Is there a way to indicate boilerplate content on a page?
No, the algorithm handles that
Should internal links use rel="nofollow"?
Can I tell Google about links to my site?
No you can't
Can coding errors affect how a page is indexed?
If they're really bad, it can have a negative impact on crawling or indexation
Can I flag spammy links to my site that I didn't create?
No with the disavow tool.)
Does Google support cross-domain rel="canonical"?
What do you think about Blekko?
Matt loves new search engines and competition
How do I change domain?
Test first with a subpage and 301 it. Then start with the smallest parts of your site and move it gradually
How should I move host?
Lower your DNS TTL to about 5 minutes; duplicate the content to the new site. Once traffic picks up you can remove the old site
Is their a limit to how many 301's I can use.
Have as many as you like, but don't chain more than five
How can I make sure that Google knows my content is original?
Tweet it, use pubsubhubbub to get it crawled. Do a DMCA request if you're ripped off
How can I learn about the technologies used at Google?
Read the papers and literature. Check out Jeff Dean, Urs Holzle, Luiz Barroso
When I change domains, how long should I leave the redirects in place?
A few months, maybe. Only if all signals confirm the change
Why aren't geographic target and query parameters specified in robots.txt?
Google don't want to play with the robots.txt spec, they want it in Webmaster Tools
Will Google give a higher rank to a website which runs AdSense?
Does Google do a "holiday change"? (October 22nd 2010)
They try not to make changes during the holidays. But it can happen
Does Google recognize the difference between different meanings of a word in a query?
Google already does
How should I handle localized content for different languages/countries?
Translate the content, put them on separate domains
Is HTML validation necessary for ranking?
What are some of the projects that the webspam team might tackle in 2011?
Keyword stuffing, duplication, link quality, hacked sites, communication with users
Is changing the language of page titles based on the user's IP considered cloaking?
No it's not, as long as it's the same for Googlebot
How does Google treat sites where all external links are no-follow?
Sites should be more nuanced in their approach
Does Google still recommend 100 links or fewer per page?
Not a guideline anymore, do what is right for the page and users
Is there any advice that you want to change from what you've said in the past?
Not using Twitter in ranking (they can) and returning non-crawled pages as family safe
When would someone use "noindex, follow" in a robots meta tag?
When are penalties lifted?
After recrawling. Perform a reconsideration request first
Can I specify the canonical of all of a product's review pages as a single URL?
Does indexing a mobile website create a duplicate content issues?
How are site: results ranked?
A combination of PageRank, URL length, usefulness
How can I improve my linking on a Q&A site?
Use related questions links, highlight good ones, add voting buttons etc.
Is comma a separator in a title tag?
Just don't use an underscore
Is Google able to crawl protocols other than http and https?
Yes, FTP, WML, WAP etc. But use HTTP/HTTPS
Is the time left before your domain registration expires an SEO factor?
What are some examples of SEO misinformation?
Treat customers badly to get complaint links, Spam team are slackers, only links matter
Where is Google heading in the future?
Find out what users want
How does Google handle "not found" pages that don't return a 404?
Google tends to treat as regular 404s
What are some of your Android recommendations?
Tripit, 3rd party batteries, podcasts, MySixSense, Wifi Analyser, Mapviewer etc.
What are some search trends on your radar?
Hacked Sites, Communication, Social, Online Reputation
Does Google use data from social sites in ranking?
Does Webmaster Tools have an API?
How long does it take for rich snippets to appear?
About 1 month
Are there any plans to implement a "negative keyword" meta tag?
Does Google think the world will end in 2012?
No official position on this
Will Google offer ranking reports?
There's no API for this, but more data will be provided in time as people do request that
How would you bootstrap a business if you were given £10?
Buy one domain name, as much hosting as possible and go from there
How does Google determine domain age, and is it important for ranking?
First crawl date. And don't worry about it
Can I tell Google not to display the date in my site's snippets?
Why doesn't the clickthrough data in Webmaster Tools match what I see in Google Analytics?
How can I explain to clients that rankings can't be guaranteed?
Don't focus on ranking number one
Is there a widget to display my number of subscribers?
Yes, FeedBurner already has one
Which types of Webmaster Tools errors should I report to Google?
Does PageRank take into account cross-browser compatibility?
Should I block duplicate pages using robots.txt?
Let Google figure out the duplicates on their own before taking this step
Are nofollow links irrelevant?
They're irrelevant to search engines, but worth it to get visits
Does Google see automatically generated content as a bad thing?
Does the number of subdirectories in a URL affect its ranking?
Virtually no difference
Should I be worried about ad servers affecting my site's speed and ranking?
It won't be the deciding factor
How precise is the number of results in a site: query?
It's an estimate
How can a site rank for keywords that aren't anywhere on its pages?
Anchor text in inbound links
Which character in Dilbert do you mostly identify with, and why?
Ask the Intern and The Garbageman
How is Google finding pages which don't have any links to them?
Googlebot can interact with forms, or maybe there are just links you don't know about
Are there any SEO certification programs you are aware of?
Why doesn't search query data in Webmaster Tools appear to match what I see when searching?
Personalised Search, Country/City Dependent, Different Data Centre
Does Google treat "brandname" and "brandname®" differently?
Will changing hosts cause any SEO concerns?
How should I configure If-Modified-Since on database-driven pages?
Update or remove If-Modified-Since Header
What's a good way to kick off a new RSS feed?
New high quality content
How do PageRank updates work?
Via Cron Jobs
Is it better to have keywords in the URL path or filename?
URL Path but mainly for UX
How are sitelinks generated?
Which Chrome extensions are popular at Google?
goo.gl URL Shortener, Favourite Doodle
Can a site's downtime affect its ranking?
Yes depending on the length of downtime
Can I use robots.txt to optimize Googlebot's crawl?
Does the PageRank of Twitter profiles matter?
Yes if you want your Twitter profile to rank. No for the outbound links
Can I target a specific OS using AdWords?
Matt doesn't know, but it's good suggestion
Will adding my Twitter feed to my website increase my PageRank?
Can you make the realtime results more conspicuous?
Google has an open mind
Should I remove widgets that increase my site's load time?
Do what's best for the user
Where do you see Google in 5 years?
Still as an advocate for it's users
How can a photographer's image-focused site gain PageRank?
Incorporate data aroud the image
What is the benefit of using the change of address tool in Google Webmaster Tools?
It notifies Google quicker than just 301's, but do both
Can a purchased domain's history affect its trust in Google?
What is the best way to check your own site for keyword rankings?
Search for the phrase on Google
Is PageRank calculated differently for domains registered before 2004?
Is it OK to sell links as long as we use the nofollow attribute?
How does Google handle a page containing multiple languages?
Google will try to interpret the best it can
How can a website compete using only white hat techniques?
Use techniques which will stand the test of time
Are the webspam reports read by anyone?
Are Google SERPs the same on all browsers?
Should I use the nofollow attribute on internal links?
Should I serve Googlebot content-only pages optimized for load speed?
No, this is cloaking
Why doesn't Google Places allow access by multiple users?
It's a work in progress
How important is the frequency of updates on a blog?
Quality > Frequency
How do you protect your blog from hackers?
Keep up to date and restrict /wp-admin/ folder to good IP addresses
Are you going to do another 30 day challenge?
What's your take on "addon domains"?
301 to main site if you have them. Don't make multiple sites
How much traffic do you think is generated by marketers searching for their own target keywords?
What are some of your favorite websites?
mail.google.com, google.com/calendar, www.techmeme.com, Google News, Tech Crunch, Google Reader, Twitter, Friend Feed
Why aren't breadcrumbs displaying in search results for my site?
Bad markup, it just needs more time or Google don't have enough trust in your domani
Will we see real-time results for site: queries?
Matt doesn't know
Will using Google Analytics have a negative effect on my ranking?
How does URL structure affect PageRank?
It doesn't really matter what your URL structure is
What signals are used in ranking other than PageRank?
There's 200 in total
Is there such a thing as building too many links?
Can you give us an update on rankings for long-tail searches?
There was a algorithm change called Mayday
Why doesn't Webmaster Tools have multiple-country targeting?
To avoid people selecting them all
What Chrome extension would you like to see?
One that lists all bookmarks instead of the bookmark bar
Is Google becoming like Microsoft?
How long does it take for Googlebot to re-crawl a page?
Typically a few days
Is it still important to offer a site map to users?
Why is Google still taking notice of DMOZ?
Some countrys use DMOZ because it's easier to click than type, but we rely on it less.
Should I be obsessing about load times?
Do I need to set state-level geographic targeting in Webmaster Tools?
You can't target at state level
Do pop-unders affect ranking?
Is a sale page duplicate content?
One or two pages is fine, if it's lots then block
Can I exclude certain words from Googlebot?
Include words in an \ and block that file with robots.txt
Can I use rel=canonical when publishing articles on different sites?
Can you give an update on the state of the UK SERPs?
Work in progress
How can people ask questions outside of conferences?
How do you see search working a decade from now?
More mobile and more refined
How does a user's location affect search results?
It refines results when possible
How does Google rank sites which run on non-standard ports?
Google understands them well
How many search algorithm changes were made in 2009?
Should I spend time on meta keywords tags?
What gadgets have you bought recently?
Pogoplug HDD adaptor
What is the future of semantic search?
Try to understand user's intent and document understanding
Is there a way to mark a section of a page as being less important for snippets?
Why does Google give SEO advice?
For a better web
Can a spammy website affect the ranking of other sites hosted on the same server?
Don't worry about it
Which games do you play?
What are some effective techniques for building links?
Controversy, participating in the community, oiginal research, newsletters, social media, lists, blogs, How tos and tutorials, run a useful service, make a few videos
Does Google remove the PageRank coming from links on pages that no longer exist?
Why doesn't Google use reCAPTCHA?
They probably will, eventually
Do links to non-canonical URLs pass any value to the canonical version?
Yes, but it helps if you use the canonical tag
Are there any negatives to generating a short list of 'related posts?'
Would you accept a job at Bing if the opportunity arose?
Can I make sure Google always uses my meta description tags for snippets?
How can I get Google to index more of my Sitemap URLs?
No guarantees to crawl anything in the sitemap. To get more pages crawled get more authority/reputation
Should we be worried about a penalty if we quickly removed hacked content?
As long as we haven't crawled the site when it was hacked, no
What do Googlers usually talk about?
The web, gadgets, how to improve search quality
Will including generic product descriptions reduce the significance of my unique content?
It can, yes
At what level is nofollow honored?
Individual link level
Can we serve Googlebot a different page with no ads?
No, that's cloaking
Do tag clouds help or hinder SEO?
Can be good or bad, like any form of linking
Are you on the Google PR team?
How many bots does Google have?
More than 25 and less than 1,000
How will Google search work with pages built with GWT?
Hopefully over time Google will get better at exciting JS and AJAX and represent that appropriately in our search results
If I use multiple versions of a phrase, would it be seen as keyword spam?
As longs as it's natural it's fine
How can I add more than 1,000,000 URLs to a Sitemap?
Create a sitemap index referencing multiple sitemaps
Can having dofollow comments on my blog affect its reputation?
A curious question about cats
I don't know, maybe they just like it?
How can a site that focuses on video or images improve its rankings?
Look at meta data, captioning, and tags to images
Is it worth spending time on creating tags and categories?
In general Google figure out what your post is about, so don't worry too much about it
How can I get my business to become known online?
Make something excellent
Are Chrome's 'usage statistics' used in evaluating site speed?
Not at the moment
Does conference attendance affect rankings?
Is Google Analytics data a factor in a page's ranking?
What's a good screen resolution to design for?
The top 9 screen resolutions in Google Analytics were all bigger than 800x600
Is the order of links on a page important for SEO?
Don't worry about it, there's no special benefit to it being the first link
Is cross-linking websites bad?
If the websites are relevant then a small number isn't an issue
2010 search predictions
Return information real-time, UI changes, hacking websites will still be a trend
State of the Index 2009
(At 26 minutes, there's no short answer)
What are some best practices for indicating breadcrumbs?
Have a set of delimited links on your site that accurately reflect site's hierarchy
How do you rate links from sites like Twitter and Facebook?
Google treats all links the same
How does Google handle special characters?
Matt doesn't know
Why are links used in ranking when they all have the nofollow attribute?
Interesting content gets followed links
What should we do about IE 6?
It will eventually fade out, just wait
Should we create a mobile version of our site?
If you can make your site work on mobile, then do that instead
Is speed more important than relevance?
Matt Cutts demonstrates a few features of the "Search Options" panel in Google search
Filter and sorting by recent results and type of results (video, forum, reviews)
It doesn't exist anymore
What are some running gags at Google?
That people gain weight when they first start working at Google due to free food (the Google 15); people want to make a Space Elevator
Which search feature would you add to Google?
To only show the q= parameter in the URL and not all other parameters
How can I remove old content from Google's index?
404 for single page; block via robots.txt for all website
Can moving my website to "the cloud" harm my listings?
Google Search Tips
Phrase searches, the minus sign, using the plus sign, site:
Why would an FAQ page rank above a site's homepage?
Because they are getting more links
Google's YouTube Channels
Google Tech Talks, Google IO, Reporter Centre
Gmail Power Tips
Use HTTPS; use POP3; labels; turn off web clips; change your theme
What should I do if I don't know why I'm penalized?
Make sure site isn't hacked. Go to Google Webmaster Help Forums, file reconsideration request
Should I link to all press mentions of my site?
Probably not. Could be seen as reciprocal link
Does the size of a website affect its authority in Google?
Matt loses a bet
Matt gets his hair cut
Will Google personalize results based on user IP location?
I wouldn't be surprised
Sock puppet marketing
Don't do it
More on geographic targeting
If you manually change the geo-location from what Google thinks, you'll notice you may not appear in the old location as often
How would you run your own online marketing company?
He'd create a useful service and operate completely transparently
Does Google consider the URL of an image?
Snippets and Titles
They choose the most relevant/useful snippets and titles to the user's query
Google Mobile App
Go download Google Mobile app - it's got voice recognition
How can I merge two sites?
301 redirect each webpage to the new webpage. Contact any good links you may have asking them to update their link
Secret feature of Google Reader
UP, UP, DOWN, DOWN, LEFT, RIGHT, LEFT, RIGHT, B, A - Secret ninja mode
How are duplicate shopping pages with different currencies handled in Google?
Google will show the best version
How should I serve different content based on user location?
Redirect by IP, but don't do anything special for Googlebot
Will you provide information about algorithm updates?
We make a lot of small updates instead of large updates. When we have big changes we are happy to confirm that they have took place
Can you benefit from content scraped from your site?
Most of the time you don't need to worry about it. You might get a link to you from it, so worst case it won't hurt
Google does not use the keywords meta tag in web ranking
Too many have spammed it
Why doesn't google.com validate?
We want as few bytes as possible to reduce download time
Should I use pipes or dashes in my titles?
Will Google notify webmasters of violations of the webmaster guidelines?
How should I link to a site that I have a personal relationship with?
Disclose the relationshop with surrounding text
Does Googlebot use inference when crawling?
How are spam reports prioritized?
By impact on user
What should I watch out for if I redirect mobile visitors?
Just treat Googlebot the same as a user
Can you show us something that you have programmed yourself?
Are different types of sites treated differently in Google?
Does Google value its own links for PageRank?
What factors influence video results in Universal Search?
Query match, authority and links
What are the hidden gems of Google?
A mobile app called My Tracks
Are links in footers treated differently than paragraph links?
Yes, often they're less valuable
When will Rich Snippets become widely available?
One day but they're taking it slow as first
Why are .com sites ranking highly in UK SERPs?
A .com may be the best result for UK
Search with My Location
You can search by your location on Google on a smart phone
Which is better: an HTML site map or XML Sitemap?
Which is more reliable for searching: Google or Twitter?
Query deserves freshness. Fact or fiction?
Is Google doing away with use of the meta description?
Will Google find text in images someday?
Matt's not sure
How do meta geo tags influence the search results?
They don't really
Will a link to a disallowed page transfer PageRank?
Can my blogroll affect my blog's reputation in Google?
Only if you link to spam
When will the data in Webmaster Tools be improved?
They are always improving it
How can I optimize my site on a small budget?
Go for small niche and be creative
Will I be penalized if my URLs all have the same priority?
Can the geographic location of a web server affect SEO?
Yes it can affect what countries you rank in
Will having my software in low quality directories hurt my ranking?
If it's software it's fine
What are some best practices for moving to a new CMS?
Stagger your launch, keep same URLs
What's the preferred way to check for links to my site?
Use Webmaster Tools or Yahoo Site Explorer
Should I include my logo text using 'alt' or CSS hiding?
Use the alt attribute
What types of directories are seen as sources of paid links?
It's more about the value to users
What impact does "page bloat" have on Google rankings?
Don't worry about it
Do dates in URLs determine freshness?
Are CSS-based layouts better than tables for SEO?
Don't worry about it
Why do big brands rank so well, regardless of content and links?
Matt doesn't agree with the premise
What are the ways to hide text?
Make it visible to Google and Users
What is Google doing to combat the effects of comment spam?
Does linkbait have to be black hat?
No, it's just something people want to link to
What if a search for my business triggers "Did you mean?"
Nothing, Google should get better over time
How many pages can Google index from a single site?
There is no real limit
Will a "coming soon" page negatively impact my site?
No it shouldn't
What impact does server location have on rankings?
It's a factor in which countries SERPs you show in
How can I make sure Google reaches my deeper pages?
Link to them from the root page
Are shortened URLs treated differently than other redirects?
Will you ever switch to a Mac?
Maybe in the future
What are your views on PageRank sculpting?
It's fine, but work on links and content first
How can new pages get indexed quickly?
Get more and better links
Can product descriptions be considered duplicate content?
Yes, try to add unique value
Why is the @ character ignored in search queries?
To not index email addresses
Can I publish 100+ pages at once?
Will DiggBar create duplicate content issues?
Can Experts Exchange be excluded from search results?
Google won't at the moment, you can exclude it
Should I expect increased traffic if I optimize my images?
Uncrawled URLs in search results
We found a link to the page but didn't crawl the page itself
What are the factors that go into determining the PageRank of a Twitter page?
How much does a domain's age affect its ranking?
Don't worry about it
Can you talk about the change in Google's referrer string?
The string now contains the result position
Why aren't penalized sites notified in Webmaster Tools?
They do for most penalties
How are load times displayed in Webmaster Tools calculated?
Average time to get the page
You can if you want, Matt wouldn't bother
Will domain registration changes ding me in Google?
No, probably not
Is Google doing anything different for Twitter results?
Do site load times have an impact on Google rankings?
(At 14 minutes, there's no short answer)
Does the ordering of heading tags matter?
Which SEO agency do you recommend?
Matt doesn't recommend any
Will SEO still exist in five years?
You should let Googlebot crawl it
Can I tell Google not to use the posting date in my snippet?
No, Google will decide that
Can rel="canonical" index my hostname and not my IP address?
Do ids in heading tags affect search engines?
Does Google Analytics work with Web 2.0 and social media?
Yes with event tracking etc.
Does rel="canonical" make it safe to use tracking parameters?
Has Google changed the relevancy it awards to social media?
Yes, but not specifically for social media
How can I optimize for "deep web" crawling?
Use a sitemap, link from root, use dropdowns instead of text boxes
How do I optimize an e-commerce site without rich content?
Create rich content. Do the hard work
Is eating the same sandwich every day duplicate content?
Is excessive whitespace in the HTML source bad?
They don't really care
Is SearchWiki or Analytics data used for ranking?
Should I strip file extensions from my URLs?
It doesn't affect ranking so leave them in
Should I tweak my titles and descriptions to improve my CTR?
Yes you should
Should I use underscores or hyphens in URLs?
Should we expect more spelling corrections in search results?
Star Wars or Star Trek?
What can I do if a competitor is spamming?
File a spam report with Google
What do I do after being hacked?
Get unhacked then send reconsideration request
What's a preferred site structure?
Have key pages near the root
When did Google start displaying "Did you mean" results?
Which is more important: content or links?
It's a trade off
Are Google SERPs moving to Ajax, will it affect analytics?
It may affect the referrer data in analytics programs
Does the position of keywords in the URL affect ranking?
Don't worry about it, but keyword in the URL helps a little bit
How accurate is link: search? Do links not in the list still get credit?
It's a subset of total backlinks. Use Webmaster Tools for more. And yes they do
Is redirecting a large number of domains suspicious?
Lots of valid reasons to do this, but Google might scrutinise it
More than one H1 on a page: good or bad?
Don't overdo it, but it's acceptable
Why does Google index blogs faster than other sites?
It's about great content and authority
Will Google add guest accounts to Webmaster Tools?
Matt has no idea
Will Google use non-link references as a signal?
Probably not, it's open to abuse
Does anchor text carry through 301 redirects?
Is Google putting more weight on brands in rankings?
Indirectly. It's all about trust, authority, PageRank, reputation and quality
Is nofollow devaluing the Google algo? Do Google account for quality factors from nofollow inbound links?
No and no
Should large corporations use rel=canonical on every page?
They can but fix the structure first, be careful with it
Will Google provide a rank-checking service?
You can see this data in Webmaster Tools
What do you predict will be the big changes to search in the next few years?
New types of data to search; semantic search; mobile; people will store more data in the cloud
Can a few non-safe words prevent my site from appearing in SafeSearch results?
Will Google ever provide statistics on browser market share?
There's no plans