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Recovering From
Penalties
Menachem Rosenbaum
http://www.
Penalty Types
Algorithmic
  • Panda
  • Penguin

Manuel
  • Low quality content
  • Unnatural links to your site

Do I have a penalty?
When was there an update?
Chartelligence - Chrome plugin
Panguin Tool 2.0
Barracuda Digital
Was I affected?
Are you sure you have a penalty?
Lost links
Blocked by robots.txt
Panda / Low quality content
Monthly updates roll out over 10 days

23 Questions to assess quality

Coanincal
Noindex
Rewrite content
Adding quality content
Tools
robots.txt
canonical
noindex
API
Uses Google and Yahoo BOSS
Only checks for plagiarism
API
Only checks for plagiarism
Submit entire site at once
Grammar and plagiarism check
Check for rewrites as well
Final visual answer

Their own DB
Free
Grammar and plagiarism check
Scours variety of aspects
API at cost
Cleanup results
Penguin / Unnatural links
Links from low quality sites
Too many exact anchors
Keyword stuffing in anchor
Sitewide links

Article directories
Link directories
Bookmark sites
Phrases in url
directory
dir
bookmark
forum
view
Bad locations
Blogroll links
Footer links
Tools
Free
Up to 100K links
Only get backlink address
Domain Authority & Page
Authority
Filters out bad link
URL Rank & Domain Rank
Detects site wide links
Link graph over time
Almost no filtering options
Grades each link
Tries to detect site type
Tries to detect location of link on page
Many filtering options
Data sampling
Provide your own backlinks
Free for site owner
Advanced filtering
Trust Flow & Citation Flow
Link graph over time
Over detailed data
Free
Automated filtering by trends
Need to provide WMT back links
Rates link risk
Tries to find contact details
System for emailing webmaster
Need to provide the bad links
Manages emails
Contact details based on whois
Removes directory links

DeleteBackLinks.com
Google Backlink Checker for
Penguin & Disavow Analysis
by Internet Marketing Ninjas
When all else fails
Cleanup results
Will I get my rankings back?
“The web is an ever-changing ecosystem, and
your site's performance in search almost
certainly fluctuates over time. As a result,
even if your reconsideration request is successful,
your site may rank lower (or higher) than it used to.”
https://support.google.com/webmasters/answer/2604824?hl=en&ref_topic=2604771
Menachem Rosenbaum
Thank You
http://www.

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